The main reason I point out site design in the relation to web placement is the following: robot based search engines use crawlers or automated programs, which scan through web sites and determine their relevancy and ranks using certain parameters and protocol. One of such variables is that they completely ignore images, video and all flash. This means that fancy pages do not impress crawlers, on the contrary, they ignore them and lower your ranks.
This particular is where the conflict between web designers and promoters may begin. Therefore, keep in mind that a plain design text webpage can be as successful or even more successful in creating web traffic through higher web placing, as fancy one. Spiders are content minded and as long as your content is relevant, keyword optimised, regularly refreshed and original, robots can set you high in search engine results.
To make your on line content both robot and human friendly you need to keep in mind that both of your 'readers' have the same goal. Humans search for information and robots search for informational pages to be included in relevant search results. So, formatting your pages' text in certain manner would please them both.
Use a reasonable number of keywords, called keyword density on your pages. Usually it is 4-7 percents. Use keywords in your links and Titles. Do not leave "blank" links, such as Click here. Put your keywords in there. In case you do have a lot of images, use Alt tags for putting your text and keywords there. It will help you much in your web positioning.
Also website link all of your pages between on their own. In this way crawlers will see all of your pages and not merely your main URL.
The good way to increase your site value for robots and also to generate more return traffic is making your visitors staying longer at your site by exploring more of its pages. It can be done by positioning links some other related articles on your web pages, or providing free hints and tips on your services or products, directing your visitors to FAQ pages, etc. To get more information about posicionamiento web santiago you can follow the link.
All the above listed web positioning methods work and work well if you attend to them carefully keeping in mind the uniqueness of the internet community shared both by humans and robots.